An innovative creative partner +

imaginative storyteller = Driver Creative. Integrity. Agility. Drive…always in all
that we do.

We drive brands forward with imagination and intelligent business acumen.

DAVID YASSKY, FOUNDER

David Yassky is a creative director, fashion director, and brand developer with over fifteen years of dynamic experience combining the worlds of fashion, editorial, retail and ecommerce.

His editorial roots, entrepreneurial acumen, and strong industry relationships make him a unique asset that artfully straddles the creative and business worlds. David began his career as a Fashion Editor at Women’s Wear Daily and W Magazine before going on to consult for a variety of iconic brands including Tory Burch, Anthropologie, Gap, and Reem Acra. In 2010 David was co-founder and President of The Aisle New York, a progressive digital startup in the bridal ecommerce space, and most recently he served as Fashion and Editorial Director of the large American ecommerce site, IDEELI.

DRIVER CREATIVE

Whether as global as an international ad campaign, nuanced as a company brand book, seasonal as a collection look book, or focused as a social media content package, Driver Creative helps thoughtful brands of all sizes and backgrounds meet the demands of today’s insatiable need for creative content.

As dedicated brand advocates, we drive companies forward with imagination and intelligent business acumen. Founded in 2017 by creative and fashion director David Yassky, we resourcefully leverage talent and expertise to deliver authoritative solutions with thoughtful creative and a defining point of view. We’re nimble and adaptable. Our deep understanding of fashion and retail met with stellar creative execution and our editor’s eye, make us a uniquely powerful brand partner. With a focus on small and medium sized businesses, we excel at harnessing a brand’s existing equity, helping them to actualize their greatest potential. We make good brands great.

WHAT WE DO

Our deep understanding of fashion and retail met with stellar creative execution, make us a uniquely powerful brand partner.

Studio Services

CREATIVE DIRECTION

Campaign Concept & Execution
Photo & Video Art Direction
Brand Identity & Voice
Production & Talent

CONTENT CREATION

Copywriting
Email Marketing
Social Media Content
Digital Editorial Content
Branded Content

BRANDING

Identity
Brand Standards
Brand Voice

TECHNOLOGY

Visit
DRIVER-DIGITAL.COM

MEET DRIVER

I first met a boy named Driver

on October 8, 2014 in Kathmandu, Nepal.

His birth name is Prashna -but his penchant for cars and trucks, and his dream of being a driver when he grows up inspired the selection of his chosen name. A gregarious 5-year-old boy at the time, with captivating eyes and an infectious smile, Driver lives at The Butterfly Home - an extraordinary and loving sanctuary for the children of incarcerated parents founded by CNN Hero Pushpa Basnet. Rather than growing up behind prison bars with their parent(s), a customary practice in Nepal, these 45 children live with “Mamu” as Pushpa is known, in a happy, healthy joyful extended family.

While every child at The Butterfly home brings joy and compassion to anyone they come across with their unique, individual stories - my chance meeting with Driver was truly kismet. The bond we formed and maintain nearly 7 years later proves to be one of the most consistent blessings in my life. As our namesake, Driver ensures that the spirit of integrity, kindness and giving are woven into the DNA of our brand. It’s been our privilege to pledge our ongoing support to Driver, Pushpa, and The Butterfly Home. Join us if you like, at www.ecdcnepal.org.