Anne Klein — Driver Creative

A heritage American brand with an iconic founder – for more than 50 years Anne Klein has stood for classic American sportswear and a forward - looking female agenda. With new ownership and the landscape of today’s new world, Driver Creative was tasked to rearticulate what it means to dress a modern woman with function and purpose in 2020. From identity and brand voice, to campaign creative and a suite of content for the brand’s newly launched ecommerce site, we helped define Anne Klein’s roadmap forward. After all – “Clothes won’t change the world. The women who wear them will.”